PRIVACY POLICY
Feed Baby Love, LLC, a New York limited liability company, owns and operates this ("Website"), located at https://babyformulaexpert.com/. The goal of this Privacy Policy is to inform you about the information we may collect and how it may be used. This Privacy Policy applies to information we collect on the Website or in other electronic messages between you and the Website.
This Privacy Policy does not apply to information that we collect offline unless we have stated otherwise. It also does not apply to information collected by any third parties.
Please carefully review this Privacy Policy so you understand how we may use your personal information. If you do not agree with this Privacy Policy, your choice is to not use the Website. By accessing the Website, you are agreeing to the terms outlined in this Privacy Policy.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to change or amend this Privacy Policy. If you continue to use the Website after such changes are made, it will be considered your acceptance of the changes. The date at the end of the policy indicates when the last update was made.
WEBSITE IS NOT INTENDED FOR USE OF CHILDREN UNDER 18
The Website is intended for users over the age of 18. If you are under the age of 18, you should cease using the Website. No one under the age of 18 should provide any information through the Website.
We do not knowingly collect information from any individual under the age of 18. If we learn that we have collected or received information from an individual under the age of 18, without the verified consent of a parent, we will immediately delete the information. If you believe we have unknowingly collected information from an individual under the age of 18, please contact us at Info@BabyFormulaExpert.com.
INFORMATION WE MAY COLLECT
We collect information from and about the users of the Website, including:
Personal Information: We may collect personal information, which is defined as information that would personally identify you, such as your name and email address. Under certain location-based rights, this is synonymous with personal data.
Non-identifying Information: We may collect information about you, but does not identify you personally, such as your browsing habits.
Technical Information: We may collect information about the technology you are using to access the Website, such as your internet connection, browser, and other usage details.
SENSITIVE PERSONAL INFORMATION
At no time should you submit sensitive personal information to the Website. We do not collect sensitive personal information and you should refrain from entering it. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, sexual orientation, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.
HOW WE COLLECT INFORMATION
Information You Voluntarily Submit to the Website
We may collect personal information if you voluntarily submit it to the Website, including, but not limited to:
Subscribing to a newsletter or providing your email address to obtain a free resource
Submitting correspondence to us, such as entering your information into a contact form
Making transactions/purchases through the Website
Creating a user profile, which allows you to establish a username and profile
You also may provide information to be published on public areas of the Website, such as comments. These contributions are posted on the Website and transmitted to others at your own risk. We cannot control the actions of other users of the Website. Therefore, we cannot and do not guarantee that your posts will not be viewed by unauthorized persons.
Information We Collect from Others
We may receive information about you from other sources. For example, if you use third-party software through the site, they may transfer information to us for fulfillment.
Automatically Collected Information
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
Details of your visits to our Website, including traffic data, location data, and other communication data, and the resources that you access and use on the Website.
Information about your computer and internet connection, including your IP address, operating system, and browser type.
We may also use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). See below for more information on how you can opt out of behavioral tracking.
Generally, the information we collect automatically is statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Website according to your interests.
Speed up your searches.
Recognize you when you return to our Website.
The technologies we use for this automatic data collection may include:
Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. See below for more information.
Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Cookies
We may log information using cookies, which are small data files stored on your browser by the Website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the Website.
The Website uses cookies to store visitors’ preferences, record user-specific information on what pages users access or visit, ensure that visitors are not repeatedly sent the same banner ads, and customize Website content based on visitors’ browser type or other information that the visitor sends. Cookies may also be used by third parties, as described herein.
You may, at any time, prevent the setting of cookies, by the Website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if you deactivate the setting of cookies in your Internet browser, not all functions of our Website may be entirely usable.
Other Tracking Technologies
Some content or applications, including potential advertising, on the Website are served by third parties, including advertisers, ad networks, or content providers. These third parties may use cookies (alone or in conjunction with web beacons) to collect information about your use of the Website. This may be used to provide interest-based advertising. More information is listed below in the section on Advertising.
HOW YOUR INFORMATION MAY BE USED
We may use the information collected in the following ways:
To operate and maintain the Website;
To provide information or services that you request while using the Website;
To create your account, identify you as a user of the Website, and customize the Website for your account;
To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings;
To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
To respond to your comments or inquiries;
To market products through display or affiliate advertisements;
To provide you with user support;
To protect, investigate, and deter unauthorized or illegal activity;
In any other way described to you at the time your information is collected;
For any other purpose with your consent.
We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria. Please see the section below on advertising.
HOW LONG WE KEEP YOUR PERSONAL INFORMATION
If you have an account with us or have registered to use our services, we keep your personal information for as long as you have that account. We keep your information to respond to inquiries, demonstrate completion of our services, and comply with the law.
We do not retain your personal information for longer than necessary for the reasons we have indicated in this Privacy Policy. When it is no longer needed, we will either delete or anonymize your personal data.
DISCLOSURE OF YOUR INFORMATION
We may disclose aggregated or non-identifying information about our users to third parties without restriction.
From time to time, we may share your information with third parties, such as:
Our subsidiaries and affiliates.
Certain contractors, service providers, and other third parties who we use to support the Website, are further detailed below. This also includes our technological support team, which has access to your data through our Website.
Any successor or buyer of the Website in the event of a merger, acquisition, sale, liquidation, bankruptcy, or other corporate event which may result in the transfer of the Website.
We may also share your information to fulfill the purpose for which you provided your personal information. For example, if you subscribe to our newsletter, we will share your information with the software provider we use for our mailing list.
Other personal information may also be shared with your consent.
The Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies. This may include purchase processors or newsletter delivery services.
Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we reserve the right to disclose your personal information:
To comply with a court order or any other legal process.
To enforce our terms of use and other agreements for billing or collection purposes.
If we believe it is necessary to protect the rights or safety of our company or third parties.
WEBSITE ANALYTICS
This Website uses Google Analytics 4 (“GA4”) to analyze traffic to the Website. To track usage, Google uses a first-party cookie to ensure compliance with privacy regulations. We may use data from GA4 with Google Ads or Signals, which does include a cookie and may transfer your personal information to these services.
YOUR CHOICES REGARDING HOW WE USE AND DISCLOSE YOUR INFORMATION
We aim to provide you with choices regarding the information you provide to us. You can control certain disclosure of information in the following ways.
Do Not Voluntarily Disclose Your Information
If you do not want to voluntarily disclose your personal information, you may elect not to disclose your information to us.
Tracking Technologies
You may adjust your browser settings to refuse all or some cookies or to alert you when cookies are being sent.
Newsletters
On the Website, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties.
You may opt-out of future newsletters at any time by clicking on the “unsubscribe” button.
Residency-Based Choices
Residents of or those domiciled in certain locations may have additional rights and choices related to their personal information. Please see the section below.
RIGHTS RELATED TO YOUR PERSONAL INFORMATION
Certain consumer privacy and data protection laws may provide residents of or those domiciled in certain jurisdictions with additional rights regarding our use of their personal information. The following sections will apply, as stated, to the residents of the particular jurisdiction.
European Union and United Kingdom
If you are domiciled within the European Union or United Kingdom, you are entitled to certain information and have certain rights under the General Data Protection Regulation (“GDPR”) or UK GDPR. Throughout this policy, we have disclosed what information we collect and how it is used. Under these laws, we are a data controller and must provide you with certain information regarding the data we collect, our legal bases for doing so, and your rights related to your data.
Our legal bases for collecting your personal data:
Consent – We may process information if you have provided us with your consent. This includes all voluntarily captured personal information or any information for which you have given us consent.
Performance of a contract – We may process your information to perform a contract.
Legitimate Interest – We have a legitimate interest in capturing information related to marketing activities and fraud prevention. Additionally, we capture information regarding your interactions with the Website to ensure that our Website is operating properly and to allow us to make improvements. We may also keep information regarding your interactions with the Website as a form of recordkeeping. We do not process your personal information on this basis if it is outweighed by the impact such processing may have on you.
Legal Requirement – We may process your personal information if it is necessary for a legal obligation, such as security.
Vital Interest – We do not process your personal information on this basis.
Public Interest – We do not process your personal information on this basis.
Where We Hold Your Data: Generally, your personal information may be held in our offices (including our affiliates or parent companies), third-party companies, data processors or service providers.
You also have the following rights:
Right to Be Informed – You may be informed as to how we use your personal information. This notice includes much information about this, but you may also inquire with us.
Right to Access – You may access the personal information we have about you by submitting a request.
Right to Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails. You may also contact us at the email below to be removed from our mailing list.
Right to Amend/Rectify – You may contact us to amend or update your personal information.
Right to Erase or Be Forgotten – In certain situations, you may request that we erase or forget your personal data.
Right to Restrict Processing – Similar to the right to erase, you may request that we restrict processing of your personal data.
Right to Data Portability – You have the right to port your personal data, when applicable.
Right to Object – In some situations, you may have the right to object to how your personal data is being processed by filing a complaint.
Rights related to Automatic Decision Making and Profiling – You may have the right to not be subject to automatic decision making and profiling.
You may exercise any of these rights by emailing CustomerService@BabyFormulaExpert.com.
Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law. Unless you exercise such rights, we reserve the right to retain your data.
CONTACT INFORMATION
At any time, please contact us at CustomerService@BabyFormulaExpert.com for questions related to this Privacy Policy.
Last updated: April 2025
