Good Nutrition Begins in Infancy

Choosing a formula can feel overwhelming!

Formula Shopping Guide


Helping you make confident decisions about your baby’s nutrition


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Dr. Bridget Young Baby Formula Expert

This site is  for parents who have made the decision to formula feed. If you’ve found us – you’re likely looking for the very best baby formula.

Well, the hard news is – there is no such a thing. Every baby is a unique angel! This means indiviudal babies will thrive best on different formulas.

The good news is – understanding how infant formulas differ will help you find the best formula for your unique baby! As quickly as possible.

We’re dedicated to helping you understand how formulas differ.

Run by Dr. Bridget Young, this site translates the most recent medical research and knowledge into actionable and logistical steps you can take with your own baby to protect and improve her health.

Need a place to start? Read the articles about how to choose the best baby formula.

Thank you so much for allowing us to be a part of your family’s special journey!

Thank you SO much for caring for moms so well. 🙂 I am sending ALL MY FRIENDS your way.  I wish I found your site sooner!

Katie Mother to Charlie (4 months)

Thank you so so so very much! I mean I can not have enough so's in that sentence. I appreciate you taking the time to talk to me and really ease my worries and stress. I have been agonizing over what to do and just getting those few simple fixes to start with brings me so much relief. Being a new mom is already stressful add the internet and the amount of options that are out there triples that stress. I am already going to sleep better tonight knowing that I have a course of action to take and I feel good about it. Again thank you, thank you, thank you! I am so incredibly grateful!

Katie Mother to Myles (3 months)

You are fabulous Bridget! We are so much happier with our new formula after working with you.

Leah Mother of Walker (1 month)

I was so desperate and felt so helpless when it came to helping Dean with his issues. Our pediatrician is a great doctor but he didn't have the extensive nutritional training that you've had, so I felt I wasn't really getting the answer I needed on what formula would be best for Dean. But after I went on your website I felt I landed on the gold mine! You should know you're helping so many parents and precious little babies, and I for one am very grateful. Thank you for making a difference in our lives.

Khatera Mother to Dean

This information is fantastic Dr. Young! Just the resource I’ve been looking for! Thank you so much!

Michelle Mother of Isabelle (6 months)

Dr. Young has taught me so much about infant formula – a topic that was never covered in depth during my medical training. I use this knowledge daily when working with my patients. Her information is invaluable for pediatricians.

Dr. B. Pediatrician, Wisconsin

It is great to know there is a trusted resource out there to help people navigate all these important details with baby nutrition! 

Travis Pediatric RN

Your site & videos have been extremely helpful!!!!! I've learned so much, thank you!

Tiffany Mother to Milana

Dr. Young was much more knowledgeable about formula ingredients and formula processing regulations than our pediatrician. Being a research mom she gave me the confidence and support to make the right decision for my daughter. 

Mother to Catalina (8 weeks)

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Baby Formula Expert